The new Bridgestone e12 Contact golf balls features a unique structure with a raised area in the centre and an outer portion that slows horizontal rotation during flight. The raised area allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The e12 Contact balls includes an improved feel with a softer core that contributes to enhanced feel on all shots.
-Contact force dimple
-Reduced slice and hook spin on full shots
-More spin around the green